Post by account_disabled on Mar 6, 2024 5:27:41 GMT
Content marketing is the nerve center of every digital strategy, effective for its ability to support B2B companies to achieve an increase in site traffic, leads and customers. Perhaps you have already read the expression "content is king" which indicates how content represents the main marketing resource for differentiating yourself from the competition. In this first episode of a new series of pills dedicated to content, we will focus on opportunities to improve brand awareness. Find out more! Content marketing to improve online visibility Improving brand awareness through content marketing is part of a rather simple mechanism, at least in theory.
Quality content is able to create a solid bond between Germany Phone Number a B2B company and its customers - acquired or potential - based on trust. By positioning the website and blog pages on the first page of search results, in fact, you begin to become part of the reference points for prospects struggling with the solution to a problem. By providing an answer to their doubts and demonstrating competence, the company not only gains in terms of brand awareness, but also the possibility of obtaining leads and new customers. A content marketing strategy is in fact the beating heart of B2B digital marketing: companies that regularly create and publish blog articles , videos and eBooks are able to strengthen the bond with their target audience who will see them as authoritative sources in the sector.
B2B content marketing pills - statistics To reiterate the importance of a content marketing strategy for those operating in B2B today, we have collected some useful statistics that come from the Backlinko Report . New Call-to-action Although the analysis involved US companies, it is reasonable to think that the same trends will soon also concern the Italian market. In fact, the pandemic has highlighted the urgent need to activate digital channels , to be able to create and develop new business opportunities in every situation. 72 % of B2B companies have a blog Only 8% of companies use blogs to publish internal news or press releases Business blogs that provide informational materials get 52% more organic traffic content marketing If you want to continue following this column with Content Marketing Pills, subscribe to our newsletter ! To contribute to sales success and have an impact on turnover, the B2B content marketing strategy needs time and the right attention.
Quality content is able to create a solid bond between Germany Phone Number a B2B company and its customers - acquired or potential - based on trust. By positioning the website and blog pages on the first page of search results, in fact, you begin to become part of the reference points for prospects struggling with the solution to a problem. By providing an answer to their doubts and demonstrating competence, the company not only gains in terms of brand awareness, but also the possibility of obtaining leads and new customers. A content marketing strategy is in fact the beating heart of B2B digital marketing: companies that regularly create and publish blog articles , videos and eBooks are able to strengthen the bond with their target audience who will see them as authoritative sources in the sector.
B2B content marketing pills - statistics To reiterate the importance of a content marketing strategy for those operating in B2B today, we have collected some useful statistics that come from the Backlinko Report . New Call-to-action Although the analysis involved US companies, it is reasonable to think that the same trends will soon also concern the Italian market. In fact, the pandemic has highlighted the urgent need to activate digital channels , to be able to create and develop new business opportunities in every situation. 72 % of B2B companies have a blog Only 8% of companies use blogs to publish internal news or press releases Business blogs that provide informational materials get 52% more organic traffic content marketing If you want to continue following this column with Content Marketing Pills, subscribe to our newsletter ! To contribute to sales success and have an impact on turnover, the B2B content marketing strategy needs time and the right attention.